Challenging the Overhead Myth: An Open Letter to the Donors of America from GuideStar, Charity Navigator, and BBB Wise Giving Alliance

August 12, 2013 § Leave a comment

Foundations and other grantmakers of all sizes and stripes have long viewed the share of a nonprofit’s budget that goes to cover administrative and fundraising costs (a.k.a. “overhead”) as a key factor determining whether they should provide funding to that organization. Popular wisdom dictates that nonprofits that spend the least on overhead are the ones that are most deserving of support. The following letter to the donors of America, penned by the leaders of the country’s three leading sources of information on nonprofits (GuideStarCharity Navigator, and BBB Wise Giving Alliance) challenges this simplistic and harmful view, which often pressures nonprofits competing for limited funds to under-invest in administrative systems. Why is this important? Because such underinvestment is “consistently linked with poor organizational performance and sustainability.” If you work for a grantmaking organization, serve as a grant reviewer, or support the work of charitable organizations as a private donor, I urge you to read this letter, add your name, and spread the word about this campaign to change the way nonprofits are evaluated and funded. –MF

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To the Donors of America:

We write to correct a misconception about what matters when deciding which charity to support.

The percent of charity expenses that go to administrative and fundraising costs—commonly referred to as “overhead”—is a poor measure of a charity’s performance.

We ask you to pay attention to other factors of nonprofit performance:  transparency, governance, leadership, and results.  For years, each of our organizations has been working to increase the depth and breadth of the information we provide to donors in these areas so as to provide a much fuller picture of a charity’s performance.

That is not to say that overhead has no role in ensuring charity accountability. At the extremes the overhead ratio can offer insight: it can be a valid data point for rooting out fraud and poor financial management.  In most cases, however, focusing on overhead without considering other critical dimensions of a charity’s financial and organizational performance can do more damage than good.

In fact, many charities should spend more on overhead.  Overhead costs include important investments charities make to improve their work: investments in training, planning, evaluation, and internal systems—as well as their efforts to raise money so they can operate their programs.  These expenses allow a charity to sustain itself (the way a family has to pay the electric bill) or to improve itself (the way a family might invest in college tuition).

When we focus solely or predominantly on overhead, we can create what the Stanford Social Innovation Review has called “The Nonprofit Starvation Cycle.”  We starve charities of the freedom they need to best serve the people and communities they are trying to serve.

If you don’t believe us—America’s three leading sources of information about charities, each used by millions of donors every year—see the back of this letter for research from other experts including Indiana University, the Urban Institute, and others that proves the point.

So when you are making your charitable giving decisions, please consider the whole picture.  The people and communities served by charities don’t need low overhead, they need high performance.

Thank you,

Art Taylor
President & CEO
BBB Wise Giving Alliance
Jacob Harold
President & CEO
GuideStar
Ken Berger
President & CEO
Charity Navigator

Social Media for Nonprofits Made Easy

August 12, 2013 § Leave a comment

The task of keeping up with social media may seem overwhelming even to relatively large nonprofits. As an individual, you can always choose to end the constant ping of Twitter, Facebook, Google+, etc. by opting out of the “always on” digital existence altogether. In fact, Douglas Rushkoff (not a luddite by any measure) makes a persuasive argument for doing just that in his recent book, Present Shock: When Everything Happens Now, and so does the essayist and novelist Pico Iyer. But if you feel that your organization, no matter how small it may be, simply cannot afford not to use social media, Guy Kawasaki shows you how to make establishing a presence on leading platforms  not just painless, but dare I say, fun.  social media bandwagon

You may need to download a free Cisco WebEx Add-on program to watch this hour-long Network for Good webinar, but it’s well worth the small effort. A former Chief Evangelist at Apple, Guy Kawasaki currently works for Motorola, which may have something to do with his preference for Google+ over, say, Facebook. (Motorola is owned by Google.) Still, social media novices and pros alike will benefit greatly from his insights. Topics covered in the presentation range from the basics (how to build an effective profile) and social media strategy (focus on curating interesting and relevant stories rather than trying to create original content every day, and remember that your social media posts should not be about naked self-promotion, even if your organization really does great work) to potential challenges and pitfalls (should you ever repost your own content? how should you handle trolls?).

Image Credit: Juan Iraola/Flickr

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